PULSE: FACTORY INTERNATIONAL X ADIDAS

Pulse is a project is created by Ella Murray, Arif True, Benni Demakoso, Liz Bisuga and Brit Seaton. The immersive installation of sound and visual invites us to explore the distance between the physical and emotional dimensions of speed, celebrating the internal highs that resonate deeply within the mind and body. The concept dives into the emotional landscape of runners—the mental clarity of those first strides, the adrenaline rush of a sprint, and the euphoric exhaustion that follows.

To them, it’s a race; to you, it’s a dialogue with your limits.

They see effort; what you feel is transcendence—a fleeting moment where your mind and body align.