Arif M True Creative Portfolio.

View the projects I have been involved with from 2014 - 2024. My work has spanned from business and client facing creatives to independent art projects.

The context of each project is stated aside the creative.

Writer and Director
Tyneside Cinema, Newcastle Upon Tyne (2014)

  • Served as the creative director for a short documentary selected from a pool of 8 contenders and eventually chosen for full production among the final three.

  • SETTLE DOWN tells the story of a day in the life of one of Newcastle’s most popular independent cafes.

  • Managed the project and directed the shots, schedules, equipment placement, and interviews.

  • Demonstrated team-managing skills, communication of complex ideas, and organization by coordinating with corporate investors and managing the cafe, legal forms, and scheduling of interviews.

    Director: Michael Arif True
    Producer: Ellis Bond
    Director of Photography: Jo McGowan
    Sound Designer: Anna Geddes

Production Assistant and Music Producer
Assembly Collective (2020 -2021)

  • Working alongside DoP Jon Pegler of which we co-created a music video via Big Shed Studios in Manchester.

  • The song was a dancehall track of which I produced working over the Black Lives Matter period of 2020 with dancehall artist Alrick Charles was part of a catalogue of political music. We showcased the song “Blessings” with a large visual project.

  • The shoot was planned, drafted and edited by Jon Pegler, myself and Artist Alrick Charles. I was responsible for timetabling the shoot, collecting the featured artists, hiring background extras, finding shoot location in 2020, contacting radio and online publishers for the release.

  • Managed the planning, scheduling, and editing of the shoot, including recruiting featured artists, hiring background extras, and securing a shoot location.

  • Director/Director of Photography: Jon Pegler
    Sound Designer/ Producer: Arif Michael True

Sound Engineer & producer
Projects for bethancooke.com, banarnphoto.co.uk, Manchester UK (2019)

  • In 2019, I was commissioned by two websites to create an audio ident for a series of product based short videos and levelling, mixing and mastering the audio of each video.

  • The projects were to create 15-30 send pieces of original audio for the e- commerce websites to use in their advertising that captured the brand and the theme of the video.

  • The short passages of audio “ice cream” and “sirens” are available to view. The audio pieces were successful, in the “Ice Cream” campaign the goal was to signify the ‘sickly sweet’ tone of the filmography. In “Sirens” the goal was to signify a “watery, mysterious soundscape” as captured in the photography.

MUA/STYLIST/DIRECTOR/FILM:

Thamanna Choudhury @banarnphotography

MUSIC: Michael A. True @Arifmtrue

Music Producer - Indigo Jung

Sprechen Records, Manchester UK. (July 2019)

  • In 2019, I joined the label Sprechen Records, a music publishing and vinyl record distributer in Manchester UK, ran by Chris Massey.

  • Sprechen records is a music label based in Manchester UK. I was responsible for IG creative content, artwork and design campaigns for upcoming releases.

  • In 2020, I was put in charge of CRM for various radio station, label affiliates and artists. Securing Sprechen interviews, play slots and building rapport with many platforms.

Campaign Manager, Creative Content Director Sezar Fashion (March 2020 – Dec 2023)

  • Spearheaded the creation and development of Sezar Fashion's online retail brand that specializes in women's apparel, including crafting the brand identity, website design and user experience, and defining campaign goals. All content shot and edited by myself.

  • Managed the outsourcing process by selecting specialized freelancers in Facebook marketing, photography and modelling, and ensured effective collaboration and communication with influencers.

  • Collaborated with industry digital tool providers and marketing experts to create bespoke planning strategies, including working with Facebook marketing specialists, e-commerce email clients, and the Wix development team.

  • Analysed customer feedback and utilized insights to continuously enhance the website's functionality.

  • In 2020, sezarfashion.com was one of the highest revenue clients of WIX and created £28,000 gross revenue monthly.